Pengaruh Kepercayaan, Kualitas Pelayanan, Harga, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Starbucks Solo Square

Ernawati, Nur and -, Sri Murwanti, S.E., M.M (2019) Pengaruh Kepercayaan, Kualitas Pelayanan, Harga, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Starbucks Solo Square. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of trust, service quality, price, and product quality on customer loyalty. The sample in this study amounted to 105 consumers at Starbucks Solo Square using a questionnaire for data collection.The sampling technique uses non probability sampling with purposive sampling. The data analysis technique uses Multiple Linear Regression. The results of this study indicate that: Trust, Service Quality, Prices have a positive influence on Customer Loyalty. Product Quality does not have a positive influence on Customer Loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	trust, service quality, price, product quality and customer loyalty.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NUR ERNAWATI
Date Deposited:	23 Aug 2019 02:40
Last Modified:	23 Aug 2019 02:40
URI:	http://eprints.ums.ac.id/id/eprint/76864

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