Analisis Strategi Relationship Marketing Terhadap Loyalitas Pelanggan Pada Ritel Modern

Putri, Nanda Harika and , Dr. Anton Agus Setyawan, M.Si. (2019) Analisis Strategi Relationship Marketing Terhadap Loyalitas Pelanggan Pada Ritel Modern. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of Relationship Marketing on customer loyalty. The population of this study is the Customers of Tary Jaya Abadi Shop. The sampling technique used in this study is non probability sampling with a type of purposive sampling which is a sampling technique based on certain criteria on the respondents. Based on the method and sampling technique obtained as many as 150 respondents who fit the criteria. The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, multiple linear regression test, accuracy test of estimator parameters (t test), accuracy test model (F test) and determination (R2). The results showed that Relatioship Marketing in the form of trust, commitment, communication affected the loyalty of Tary Jaya Abadi customers at the Solo Wholesale Center.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	trust, commitment, communication, customer loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NANDA HARIKA PUTRI
Date Deposited:	15 Aug 2019 06:31
Last Modified:	15 Aug 2019 06:31
URI:	http://eprints.ums.ac.id/id/eprint/76134

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