Sukses Faktor Loyalitas Konsumen KFC di Solo

Rafi, Anya Mulia and , Dr. Edy Purwo Saputro, SE., M.Si (2019) Sukses Faktor Loyalitas Konsumen KFC di Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASPUB ANYA.pdf Download (674kB)
	PDF (Halaman Depan) PERSEMBAHAN.pdf Download (985kB)
	PDF (Bab I) BAB I ANYA.pdf Download (212kB)
	PDF (Bab II) BAB II ANYA.pdf Restricted to Repository staff only Download (188kB) | Request a copy
	PDF (Bab III) BAB III ANYA.pdf Restricted to Repository staff only Download (211kB) | Request a copy
	PDF (Bab IV) BAB IV ANYA.pdf Restricted to Repository staff only Download (300kB) | Request a copy
	PDF (Bab V) BAB V ANYA.pdf Restricted to Repository staff only Download (86kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (81kB)
	PDF (Lampiran) LAMPIRAN ANYA.pdf Restricted to Repository staff only Download (484kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN.pdf Restricted to Repository staff only Download (65kB) | Request a copy

Abstract

This study aims to analyze the Success of Consumer Loyalty Factors. The population of this study is the Student Muhammadiyah University of Surakarta. The sampling technique in this study is based on non-probability techniques namely acidential sampling where respondents were taken by chance found by filling out the questionnaire that had been prepared. Based on the method and sampling technique obtained as many as 100 respondents who fit the criteria. By using criteria for gender, age, monthly allowance, and residence. The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, determination test (R2), model accuracy test (F test), multiple linear regression test and accuracy test of estimator parameters (t test). And also use the normality test, multicollinearity test and heteroscedasticity test. The results showed that the price and quality of service simultaneously or jointly had a significant effect on consumer loyalty to fast food KFC.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Service Quality, Consumer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANYA MULIA RAFI
Date Deposited:	24 Jul 2019 03:15
Last Modified:	24 Jul 2019 03:15
URI:	http://eprints.ums.ac.id/id/eprint/74590

Actions (login required)

View Item