Pengaruh Citra Merek, Diskon, Kualitas Pelayanan, Dan Persepsi Harga Terhadap Keputusan Pembelian Melalui Situs Traveloka

Ashari, Niken and , Drs. Wiyadi, M.M., Ph.D (2019) Pengaruh Citra Merek, Diskon, Kualitas Pelayanan, Dan Persepsi Harga Terhadap Keputusan Pembelian Melalui Situs Traveloka. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI NIKEN Fix.pdf Download (236kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (315kB)
	PDF (Bab I) BAB I.pdf Download (95kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (170kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (103kB)
	PDF (Bab IV) BAB IV Fix.pdf Restricted to Repository staff only Download (199kB)
	PDF (Bab V) BAB V Fix.pdf Restricted to Repository staff only Download (7kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (83kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (482kB)
	PDF (Surat Pernyataan Publikasi Karya Ilmiah) SURAT PERNYATAAN PUBLIKASI KARYA ILMIAH.pdf Restricted to Repository staff only Download (3MB)

Abstract

This study aims to analyze the effect of brand image, discount, service quality, and price perception on purchasing decisions through the Traveloka site. The population in this study were all people who had made purchases on the Traveloka site. Thetechnique sampling used in this study was convinience sampling with a sample of 150 respondents. The data collection method used is a field study in the form of a questionnaire. The analytical tool in this study uses multiple linear regression. The results of this study indicate that brand image has a positive and significant effect on purchasing decisions, discounts have a positive and significant effect on purchasing decisions, service quality has a positive and significant effect on purchasing decisions, and price perception has a positive and significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Discount, Service Quality, Price Perception, Buying Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NIKEN ASHARI
Date Deposited:	24 Jul 2019 04:50
Last Modified:	24 Jul 2019 04:50
URI:	http://eprints.ums.ac.id/id/eprint/74536

Actions (login required)

View Item