Analisis Pengaruh Green Product Dan Green Advertising Terhadap Kepuasan Konsumen Pada Produk Air Minum Merek Aqua (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

Windi Shindia, Rizki and , Jati Waskito S.E., M.Si (2019) Analisis Pengaruh Green Product Dan Green Advertising Terhadap Kepuasan Konsumen Pada Produk Air Minum Merek Aqua (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aimed to determine: 1) The influence of Green Products on customer satisfaction on Consumers of water packaging AQUA ;2) The effect of Green Advertising on customer satisfaction on Consumers of water packaging AQUA. This research use Survey Method with quantitative approach, and instrument of this research is using questionnaire. The sample used is 100 respondents who are students of the Department of economis and Business Muhhamadiyah Surakarta of University which consumers of water packaging AQUA. Insturument validity test using Product Moment Pearson, and the reliability test using Alpha Cronbach. Multiple regression analysis is used to test the hypothesis of this research. The results showed that Green Product and Green Advertising to influence the customer satisfaction.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Green Product, Green Advertising dan Kepuasan Konsumen
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RIZKI WINDI SHINDIA
Date Deposited: 16 May 2019 08:41
Last Modified: 16 May 2019 08:41
URI: http://eprints.ums.ac.id/id/eprint/73310

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