Faktor-Faktor Yang Mempengaruhi Adopsi E-Paper Di Kalangan Mahasiswa

Probowati Setyaningrum, Dewi and -, M.Farid Wajdi, Ph.D and -, Dr. Syamsudin, M.M (2019) Faktor-Faktor Yang Mempengaruhi Adopsi E-Paper Di Kalangan Mahasiswa. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Research diversity on technology adoption makes this interesting, not least in the media industry in the era of global information society which displays intense competition in quantity and quality. The tight competition in the media industry allows fluctuations that affect the growth of the media industry. Another fact about the media industry is the interest in reading and the availability of abundant information that allows many choices of information as needed. Research Methods: This study used a SEM analysis tool involving 200 students of the Faculty of Economics and Business, Muhammadiyah University of Surakarta. They represent the characteristics of the millennial generation through the selection of random samples by distributing questionnaires. Research Results: the model built in this study reinforces TAM's theory of technology adoption, represented by the significance of expediency and ease of use of variables toward attitudes, ease of use variables toward expediency and expediency variables toward adoption intentions and attitudes variables toward adoption intentions. Conclusion: ease of use, expediency and attitude are the supporting factors for the successful adoption of e-paper. The success factors of this adoption need to be explored further to strengthen the success of adoption in other fields.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	adoption, e-paper, intention
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	Unnamed user with username p100160057
Date Deposited:	14 May 2019 05:09
Last Modified:	14 May 2019 05:09
URI:	http://eprints.ums.ac.id/id/eprint/72888

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