Perancangan Strategi Pengembangan Klaster Sarung Tenun Goyor Sragen (Studi Kasus: UMKM Sarung Tenun Goyor, Desa Wonosari, Samberembe Kalijambe Sragen)

Mayawati, Herliyan Ivana and , Hafidh Munawir, S.T., M.Eng (2019) Perancangan Strategi Pengembangan Klaster Sarung Tenun Goyor Sragen (Studi Kasus: UMKM Sarung Tenun Goyor, Desa Wonosari, Samberembe Kalijambe Sragen). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi_HerliyanIvanaMayawati NEW.pdf Download (649kB)
	PDF (Halaman Depan) Halaman Depan_HerliyanIvanaMayawati.pdf Download (801kB)
	PDF (Bab I) BAB I _HerliyanIvanaMayawati.pdf Download (101kB)
	PDF (Bab II) BAB II_HerliyanIvanaMayawati.pdf Restricted to Repository staff only Download (492kB) | Request a copy
	PDF (Bab III) BAB III_HerliyanIvanaMayawati.pdf Restricted to Repository staff only Download (119kB) | Request a copy
	PDF (Bab IV) BAB IV_HerliyanIvanaMayawati.pdf Restricted to Repository staff only Download (865kB) | Request a copy
	PDF (Bab V) BAB V_HerliyanIvanaMayawati.pdf Restricted to Repository staff only Download (93kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA_HerliyanIvanaMayawati.pdf Download (218kB)
	PDF (Lampiran) Lampiran_HerliyanIvanaMayawati.pdf Restricted to Repository staff only Download (4MB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (267kB) | Request a copy

Abstract

UMKM Goyor Weaving Gloves in Sragen are UMKM that produce products in the form of sarongs woven using traditional tools, namely looms not machines (atbm). The woven sarong products produced require a strategy to make these products continue to be in demand and favored by the general public. The purpose of this study is to design a strategy for developing a cluster of Sragen goyor woven sarongs. The method used in this study is Business Model Canvas(BMC), SWOT, and Blue Ocean Strategy (BOS). The results of this study are in the form of 9 development strategies including the benefits of products that can be worn in daily activities, reduced product prices, improved organizational management, promotion in the form of brochure distribution, marketing through social media (bukalapak), innovation of products other than sarongs, creation of motifs the latest, the latest product labeling, and the moved weaving craftsman training site in the local village. Keywords: Goyor Weaving Gloves, Strategy, Business Model Canvas (BMC), SWOT, Blue Ocean Strategy (BOS).

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Sarung Tenun Goyor, Strategi, Business Model Canvas (BMC), SWOT, Blue Ocean Strategy (BOS).
Subjects:	T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	HERLIYAN IVANA MAYAWATI
Date Deposited:	29 Apr 2019 06:17
Last Modified:	29 Apr 2019 06:17
URI:	http://eprints.ums.ac.id/id/eprint/72231

Actions (login required)

View Item