Analisis Pengaruh Marketing Mix Terhadap Keputusan Pembelian pada Minimarket Alfamidi Gonilan

Basyori, Muhamad Ulinuha and -, Imronudin, S.E., M.Si., Ph.D (2018) Analisis Pengaruh Marketing Mix Terhadap Keputusan Pembelian pada Minimarket Alfamidi Gonilan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of marketing mix with variables in the form of products, prices, locations and promotions on purchasing decisions in Alfamidi Gonilan minimarkets. The sampling method used in this study is Accidental sampling. The population of this study were consumers who repeatedly bought in Alfamidi Gonilan so that the sample taken in this study were 100 respondents. Multiple linear regression to test models that are hypothesized statistically, and to determine the extent to which the proposed model is consistent with the sample data. The results of this study indicate that products, prices, and promotions have a positive and significant effect on purchasing decisions while location variables have no significant effect on purchasing decisions. Company management should fix the location so that consumers are interested and loyal in making purchasing decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product, price, location, promotion, purchase decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMAD ULINUHA BASYORI
Date Deposited:	12 Nov 2018 07:08
Last Modified:	12 Nov 2018 07:08
URI:	http://eprints.ums.ac.id/id/eprint/68709

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