Analisis Marketing Jasa Pendidikan SD Muhammadiyah Plus Kota Salatiga

Walji Hasthanti, Sri and , Dr.Suyatmini,SE.,M.Si and -, Dr. Darsinah, M. Si (2018) Analisis Marketing Jasa Pendidikan SD Muhammadiyah Plus Kota Salatiga. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This Study is aimed to describe how the marketing educational service is applied in SD Muhammadiyah Plus Salatiga based on the marketing mix theory (product, price, place, promotion, people, physical evidence, and process). This qualitative research is conducted in SD Muhammadiyah Plus Salatiga. The data was collected by doing some interviews, observations, and documentation study. This research is using a flow model of analysis. The results if this study shows that (1) the school products are developed according to the potential benefits of academic, non academic, and religious achievements, through promotion in various media by involving students, exellent service from all elements of the school. (2) The tuition fees are different for each grade level, not widely published and calculated globally for 1 school year. (3) The location of the school is supported by a comfortable environment for the teaching and learning process, away from the city crowd but easily accessible. (4) Promotion is carried out directly or indirectly by using various media, forging partnerships with government and private institutions as a form of service marketing breakthroughs, to win the title of excellent school in Central Java. (5) The competent and outstanding human resources have the potential to improve school quality. (6) Physical evidence of the school is very representative, some places are strategic enough to be used as promotional media, as well as other physical facilities as a complement and support for learning. (7) the learning process is carried out with a fun and varied method and the use of social media as a means of information with the parents. The most prominent element in the marketing mix of educational services is the process. Keywords: marketing, education services, marketing mix

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	marketing, education services, marketing mix
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pasca Sarjana > Magister Administrasi Pendidikan
Depositing User:	SRI WALJI HASTHANTI
Date Deposited:	07 Nov 2018 04:49
Last Modified:	07 Nov 2018 04:49
URI:	http://eprints.ums.ac.id/id/eprint/68212

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