Pengaruh Persepsi Harga, Suasana Toko (Store Atmosphere), Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi kasus pada Paparon’s Pizza Solo)

Isa, Isa and , Lukman Hakim S.E M.Si (2018) Pengaruh Persepsi Harga, Suasana Toko (Store Atmosphere), Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi kasus pada Paparon’s Pizza Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the effect of price perception, store atmosphere, and service quality on customer loyalty in paparon's pizza solo. The study sample consisted of 100 respondents taken randomly. The method of analysis in this study using multiple linear regression analysis, t test and F test. Based on the results of the analysis shows that price perception, store atmosphere, and service quality affect customer loyalty in Paparon's pizza solo, while based on R2 test shows that price perception, store atmosphere, and service quality affects customer loyalty by 9.5% and 90.5% is explained by factors or other variables outside the model

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price perception, store atmosphere, service quality, customer loyalty
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ISA
Date Deposited:	05 Nov 2018 03:24
Last Modified:	05 Nov 2018 04:22
URI:	http://eprints.ums.ac.id/id/eprint/68135

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