Pengaruh Sikap Konsumen Terhadap Niat Beli pada Produk Smartphone (Studi Kasus di FEB Universitas Muhammadiyah Surakarta)

Arfadli, Muhammad Rizqi and -, Dr. Anton Agus Setyawan, M.Si. (2018) Pengaruh Sikap Konsumen Terhadap Niat Beli pada Produk Smartphone (Studi Kasus di FEB Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to identify the effect of consumer attitudes on purchase intentions on smartphone products (case empirical at FEB Muhammadiyah University of Surakarta). Samples taken in the study as many as 100 respondents who make purchases of smartphone products. The analysis method used is the analysis of validity test, reliability test, and classical assumption test and hypothesis test. Based on the result of the analysis found it can be explained that theinfluence of consumer attitudes towards the purchase intention is positive and significant to the purchase intention. In the model formed consumer attitude variable and purchase intention to explain 47,3%

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	consumer attitude and buying intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD RIZQI ARFADLI
Date Deposited:	30 Oct 2018 07:52
Last Modified:	30 Oct 2018 07:52
URI:	http://eprints.ums.ac.id/id/eprint/67868

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