Analisis Pengaruh Brand Equity, Harga dan Kepuasan Konsumen terhadap Keputusan Pembelian Sepeda Motor Merek Kawasaki (Studi Pada Konsumen Sepeda Motor Kawasaki Ninja 250 di Boyolali)

Afan, Fandi and , Basworo Dibyo, S.E, M.Si (2018) Analisis Pengaruh Brand Equity, Harga dan Kepuasan Konsumen terhadap Keputusan Pembelian Sepeda Motor Merek Kawasaki (Studi Pada Konsumen Sepeda Motor Kawasaki Ninja 250 di Boyolali). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the influence between Brand Equity, Price to Purchase Decision. The sample in this study is Consumers who use motor ninja in Boyolali which amounted to 101 respondents. Sampling technique in this research is whit non probability sampling, assuming Convenience sampling. Methods of analysis of multiple linier regression test data analysis with t test, f test, and coefficient of determination (R2). In this study the data meet for normal distribution. The results show that Brand Equity, Price, and Customer satisfaction have an influence on purchasing decisions.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: brand equity, price, customer satisfaction and purchasing decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FANDI AFAN
Date Deposited: 08 Oct 2018 04:07
Last Modified: 08 Oct 2018 04:07
URI: http://eprints.ums.ac.id/id/eprint/67346

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