Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Kartu Prabayar Telkomsel Simpati (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Hermawan, Galih Erin and , Drs. M. Farid Wajdi, M.M., Ph.D (2018) Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Kartu Prabayar Telkomsel Simpati (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine and analyze the effect of product quality, brand image, pricethe decision of buying a prepaid card Telkom selsimpati. This study was also to find outin between product quality, brand image, price, whichever is the dominant influence on purchase decisions Telkomsel prepaid cards sympathy, Multiple linear regression to test the hypothesized model that statistically, as well as to determine the extent of the use of the proposed model is consistent with the sample data. The analysis showed there are significant positive brand image and significant impact on purchase decisions on products Telkomsel Sympathy. This is evidenced t sig.0,018 less than 0.05. Positive influence product quality and significant impact on purchase decisions on products Telkomsel Sympathy. This is evidenced t sig.0,039less than 0.05. The influence of positive and significant price on purchase decisions on imitation products. This is evidenced t sig.0,002 less than 0.05. The influence of brand image, product quality, and a significant price on purchase decisions on products Telkomsel Sympathy. This is evidenced by F sig. 0,000 less than 0.05.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Brand, Price and Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALIH ERIN HERMAWAN
Date Deposited:	16 Aug 2018 01:29
Last Modified:	16 Aug 2018 01:29
URI:	http://eprints.ums.ac.id/id/eprint/66789

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