Analisis Strategi Pemasaran Air Minum dalam Kemasan dengan Quantitative Strategic Planning Matrix (QSPM) (Studi Kasus : Pt. Cahaya Bumi Intanpari, Karanganyar)

Ekasari, Evelin Nurlita and , Eko Setiawan, S.T., M.T., Ph.D (2018) Analisis Strategi Pemasaran Air Minum dalam Kemasan dengan Quantitative Strategic Planning Matrix (QSPM) (Studi Kasus : Pt. Cahaya Bumi Intanpari, Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI-12.pdf Download (691kB)
	PDF (HALAMAN DEPAN) COVER.pdf Download (598kB)
	PDF (BAB I) BAB 1.pdf Download (194kB)
	PDF (BAB II) BAB 2.pdf Restricted to Repository staff only Download (207kB) | Request a copy
	PDF (BAB III) BAB 3.pdf Restricted to Repository staff only Download (205kB) | Request a copy
	PDF (BAB IV) BAB 4.pdf Restricted to Repository staff only Download (581kB) | Request a copy
	PDF (BAB V) BAB 5.pdf Restricted to Repository staff only Download (289kB) | Request a copy
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (9kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (SURAT PERNYATAAN PUBLIKASI ILMIAH) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (164kB) | Request a copy

Abstract

This study was held in mineral water company “Airmu” which aims to determine the factors that greatly affect the bottled water business; find out the priority of alternative strategies for companies to develop marketing; analyze the SWOT method in formulating alternative strategies; evaluate alternative strategies by ranking strategies using the QSPM method. The results of this study show that internal a score of 2,479. External factors a score of 2,729. EI matrix obtained from the comparison between IFE:EFE is 2,479:2,729 where the company is located in quadrant V in achieving better growth in sales. Based on SWOT analysis, there are 10 alternative strategies for expansion and improvement in the company. Based on the analysis of QSPM there are three alternative priorities that have the highest score that is: (1) Maintaining the price and quality of "Airmu" to dominate market share, (2) Conduct periodic promotions by cooperating with the Muhammadiyah organization, and (3) Improvement and strengthening of management system on "Airmu".

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	mineral water, IFE and EFE matrix, SWOT analysis, QSPM analysis
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	EVELIN NURLITA EKASARI
Date Deposited:	11 Aug 2018 07:24
Last Modified:	11 Aug 2018 07:24
URI:	http://eprints.ums.ac.id/id/eprint/65963

Actions (login required)

View Item