Hubungan Persepsi Label Halal MUI Terhadap Minat Beli Produk Makanan Pada Mahasiswa Fakultas Ilmu Kesehatan Universitas Muhammadiyah Surakarta

Fitra Nanda, Kurnia and , Retty Ikawati, SST., M.Si Med (2018) Hubungan Persepsi Label Halal MUI Terhadap Minat Beli Produk Makanan Pada Mahasiswa Fakultas Ilmu Kesehatan Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

BACKGROUND: Islam regulate about halal and haram in food aspect. Food is a prime needed that support phsycal activity. Knowing about halal food is important in public society, mainly for moslem. Generally, moslem consumer will have positive perspective toward food product which uses halal apporach. Consumer’s perception in choosing halal label on food gives positive effect on consumer’s decision in buying interest. Indonesia with moslem majority population, surelly will bring big impact for the growing culture in Indonesia, primarilly in food culture. In Indonesia halal food is already regulated by Majelis Ulama Indonesia (MUI) which is technically handled by Lembaga Pengkajian Pangan Obat-obatan (LPPOM) by releasing halal certificate and halal label. Halal label is a sign of halalness of a product. Purpose : The research aims to know the correlation of MUI halal label perception with buying interest on food product on faculty health science student of Universitas Muhammadiyah Surakarta. Methods of the research : The research is obsevational research with cross sectional approach. The total subject of this research are 62 which is selected with propotionate stratified random sampling method. The data of halal label perception and buying interest were gotten by using google form questionnaire. The scale uses Likert scale. Data analysis uses spearman rank test. Results : The result of the research shows perception of MUI halal label perception respondents includes to the low category (54,8%). The buying interest on food product mostly includes to the high category (58,1%). The result of spearman rank test for MUI halal perception certification with buying interest on food product p value = 0,000. Conclusion : There is relation between MUI halal label perception with buying interest on food product.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Health faculty, percetion, halal label, buying interest, student.
Subjects:	R Medicine > R Medicine (General) R Medicine > RN Nutrition
Divisions:	Fakultas Ilmu Kesehatan > Gizi
Depositing User:	KURNIA FITRA NANDA
Date Deposited:	09 Aug 2018 07:22
Last Modified:	03 Sep 2022 04:46
URI:	http://eprints.ums.ac.id/id/eprint/65666

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