Analisis Pengaruh Desain Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Produk Imitasi (Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

Setyaji, Haris and , Kussudyarsana, S.E, M.Si, Ph.D (2018) Analisis Pengaruh Desain Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Produk Imitasi (Kasus Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah publikasi) NASKAH PUBLIKASI-487.pdf Download (663kB)
	PDF (Halaman Depan) Halaman Depan (1).pdf Download (485kB)
	PDF (BAB I) BAB I.pdf Download (152kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (176kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (242kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (240kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (98kB) | Request a copy
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (167kB)
	PDF (Lampiran) lampiran.pdf Restricted to Repository staff only Download (726kB) | Request a copy
	PDF (Pernyataan Publikasi Ilmiah) Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (158kB) | Request a copy

Abstract

The purpose of this study was to determine and analyze the impact of product design, price, and brand image of the imitation product purchasing decisions in the case of Surakarta Muhammadiyah University students. This study is also to determine between product design, price, and brand image which is more dominant beerpengaruh against imitation product purchasing decisions. Multiple linear regression to test the hypothesized statistical models, as well as to determine the extent of the use of the proposed model is consistent with the sample data. In practical terms this study are expected provide information about the factors that influence purchasing decisions against imitation products, and can be used to determine the effect on product design, price, and brand your purchase decision. Conclusion The results showed that the variables of product designhas a positive and significant influence on purchasing decisions imitation products. prices had a significant negative influence on purchase decisions on imitation products. While the image of the brand has a positive effect and no significant effect on purchasing decisions on product imitation.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product design, price, brand image, purchase decision.
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HARIS SETYAJI
Date Deposited:	09 Aug 2018 01:47
Last Modified:	09 Aug 2018 01:47
URI:	http://eprints.ums.ac.id/id/eprint/65535

Actions (login required)

View Item