Pengaruh Point Of Purchase Terhadap Keputusan Pembelian Produk Pakaian Di Assalam Hypermarket Pebelan Kartasura

Nasrullah, Zahid and -, Syamsudin, Dr., M.M (2018) Pengaruh Point Of Purchase Terhadap Keputusan Pembelian Produk Pakaian Di Assalam Hypermarket Pebelan Kartasura. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine (1) The effect of point of purchase jointly to the decision to buy clothing products in assalam pabelan kartasura hypermarket. (2) the effect of display on purchasing decisions. (3) the influence of signage on purchasing decision (4) in store media to purchase decision. Type of research used by the authors to achieve these objectives is a survey method with data collection techniques in the form of questionnaires. The population of this assessment is consumer Assalam Hypermarket Pabelan Kartasura. Calculation of data from 100 respondents, the technique used is multiple linear regression technique. Based on the research results can be concluded that the influence of point of purchase on consumer purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: point of purcase (POP), purchase decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZAHID NASRULLAH
Date Deposited:	02 Aug 2018 07:30
Last Modified:	02 Aug 2018 07:30
URI:	http://eprints.ums.ac.id/id/eprint/64578

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