Analisis Pengaruh Promnosi Kepuasan Pelanggan Dan Kualitas Produk Dan Pembelian Ulang Terhadap Aplikasi Belanja Online Di Lazada (Studi Kasus Di Surakarta)

Arrosyid, Mochammad Iqbal and , Wiyadi, M.M, Ph.D (2018) Analisis Pengaruh Promnosi Kepuasan Pelanggan Dan Kualitas Produk Dan Pembelian Ulang Terhadap Aplikasi Belanja Online Di Lazada (Studi Kasus Di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze how the effect of promotion on repeat purchase in online applications in Lazada. To analyze how customer satisfaction with re-purchases in online applications in Lazada. To analyze how the quality of the products against re-purchase in online applications in lazada. The population in this research is all Solo people who have used the application of Lazada and samples researched as many as 100 respondents (sample). Pursuant to research result of variable of promotion have significant effect to repurchase. Customer satisfaction variable significantly influences repeat purchase. Product quality variables significantly influence repeat purchase

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promosi, Kepuasan Pelanggan, Kualitas Produk dan Pembelian Ulang.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MOCHAMMAD IQBAL ARROSYID
Date Deposited:	18 Jul 2018 08:04
Last Modified:	16 Aug 2018 04:18
URI:	http://eprints.ums.ac.id/id/eprint/63515

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