Analisis Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Warung Spesial Sambel UMS Solo)

Pranama, Henri Anggi and , Dr. Edy Purwo Saputro, SE., M.Si (2018) Analisis Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Warung Spesial Sambel UMS Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aimed to analyze the influence of service quality and price perception on consumer loyalty Solo Special Sambal. Respondents were taken in this study as many as 97 people. The test results using multiple linear regression analysis, validity and reliability. The findings obtained in this analysis is the quality of service has a significant influence on customer loyalty with significant value 0.000 <0.05 and price perception have significant influence on customer loyalty with value signfikansi 0.004 <0.05. Determinant coefficient indicates that the variable quality of service and price perception is able to explain the loyalty of 31.5 and the remaining 68.5% there are other variables that influence it.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Service Quality, Perceived Price and Consumer Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: HENRI ANGGI PRAMANA
Date Deposited: 13 Feb 2018 06:51
Last Modified: 13 Feb 2018 06:55
URI: http://eprints.ums.ac.id/id/eprint/60352

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