Pengaruh Kualitas Produk Harga Dan Promosi Terhadap Keputusan Pembelian Handphone Nokia Lumia Di Kota Surakarta

Ghani, Muhammad Aslih and , Drs. Wiyadi, M.M., Ph.D (2018) Pengaruh Kualitas Produk Harga Dan Promosi Terhadap Keputusan Pembelian Handphone Nokia Lumia Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the effect of product quality, price, and promotion of purchasing decisions. The population in this study is all Nokia mobile phone users in Surakarta City. The sample was 100 respondents using slovin method. Data analysis tools use multiple linear regression. Based on the results of the analysis is known product quality (X1), price (X2), promotion (X3) has a significant influence on purchasing decisions.For future research need to add other independent variables, such as: advertising, service, and product diversity. Keywords: Product Quality, Price, Promotion and Purchase Decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kualitas Produk, Harga, Promosi dan Keputusan Pembelian.
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD ASLIH GHANI
Date Deposited:	26 Jan 2018 03:27
Last Modified:	26 Jan 2018 03:27
URI:	http://eprints.ums.ac.id/id/eprint/58227

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