Analisis Pegaruh Persepsi Kualitas, Islamic Branding, Dan Religiusitas Terhadap Keputusan Pembelian Kosmetik

Arifin, Latif Nur and , Kussudyarsana, S.E., M.S.i (2017) Analisis Pegaruh Persepsi Kualitas, Islamic Branding, Dan Religiusitas Terhadap Keputusan Pembelian Kosmetik. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is heading for analysis the effect of quality perception, Islamic branding and religiosity on purchase decision of cosmetic. This research adopt sample from colleger population from Muhammadiyah University of Surakarta. Measurement of the sample using questionare with Likert scale 5 point, 200 samples that used is consist from 12 faculty of Muhammadiyah University of Surakarta and using convinion sampling method. Analysis method that used on this research is double regression. The result of the research based on hypothesis (t test) showing that a variable of the quality perception and islamic branding having a significant affect against purchase decision of cosmetic. Based on the determination coefficient test (R2). Religiosity as a modernization substantiate the affect of islamic branding towards of customer purchase decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Persepsi kualitas, Islamic branding, Religiusitas, Keputusan Pembelian.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LATIF NUR ARIFIN
Date Deposited:	10 Aug 2017 01:09
Last Modified:	10 Aug 2017 01:09
URI:	http://eprints.ums.ac.id/id/eprint/54894

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