Analisis Pengaruh Persepsi Harga Dan Persepsi Kualitas Produk Terhadap Minat Beli Baju Eceran Di Solo Square

Septia Ningsih, Evi and , Dr. Anton Agus Setyawan, S.E, M.Si (2017) Analisis Pengaruh Persepsi Harga Dan Persepsi Kualitas Produk Terhadap Minat Beli Baju Eceran Di Solo Square. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study to know the perception of price and perceived quality of products significantly influence Interests Buy clothes retail in Solo Square individually and simultaneously. This research was conducted in Solo Square with the population in this study is that consumers buy clothes retail in Solo Square, with a sample of 100 respondents and a sampling method is purposive sampling is a sampling technique with a certain considerations. The analytical tool used multiple linear regression analysis, t-test, F and coefficient of determination (R2). T test analysis results obtained are perceived price and perceived quality of products significantly influence Interests Buy clothes retail in Solo Square individually and F test results showed perceptions of price and perceived quality of products significantly influence Interests Buy clothes retail in Solo Square simultaneously.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perceptions of Price, Product Quality Perception and Interest Buy
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EVI SEPTIA NINGSIH
Date Deposited:	24 Jan 2017 02:40
Last Modified:	24 Jan 2017 02:40
URI:	http://eprints.ums.ac.id/id/eprint/48515

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