Pengaruh Produk, Kualitas Pelayanan, Lokasi, Promosi, dan Harga Terhadap Keputusan Pembelian Pada Pasar Swalayan Surya Jaya

Rismahendra, Muhammad Abrar and , Dra. Wafiatun Mukharomah, S.E.,M.M (2016) Pengaruh Produk, Kualitas Pelayanan, Lokasi, Promosi, dan Harga Terhadap Keputusan Pembelian Pada Pasar Swalayan Surya Jaya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research was conducted in Karanganyar and has the purpose to analyze the influence of Product, Quality Service, Location, Promotion, and Price on purchasing decisions. This research is descriptive quantitative research using questionnaires as a means of collecting data were analyzed using SPSS data processing software. The samples were carried out using non-probability sampling through accidental sampling method, the number of respondents used was 100 respondents. The analytical tool used in the research is to test the instrument, the classical assumption test, data analysis (Regression Analysis, t test, F test and coefficient of determination). Data analysis results can be obtained, there is a positive and significant influence between Products, Quality Service, Location, Promotion and Price in the purchasing decision at the supermarket Surya Jaya in Karanganyar. And there is the influence of the Product, Service Quality, location, promotion, and price simultaneously towards buying decision. The survey results revealed bahwaProduk is a variable that gives the most influence on purchase decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Produk, Kualitas Pelayanan, Lokasi, Promosi, Harga dan Keputusan Pembelian Products, Quality Service, Location, Promotion, Price and Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD ABRAR RISMAHENDRA
Date Deposited:	11 Feb 2016 07:15
Last Modified:	16 Jan 2017 09:40
URI:	http://eprints.ums.ac.id/id/eprint/41155

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