Reza, Ivan and , Nur Latifah, U.S, MA and , Budi Santoso, M.Si (2015) Strategi Manajemen Media Radio Pas Fm Solo Dalam Meningkatkan Kinerja Kualitas Penyiar Untuk Menjaga Eksistensi Radio(Studi Deskriptif Kualitatif Strategi Manajemen Media Radio Pas Fm Solodalam Meningkatkan Kinerja Penyiar Untuk Menjaga Eksistensi Radio). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
ABSTRACT Ivan Reza, L100100099, The Strategy Of Pas Fm Radio In Order To Increase The Working Quality Of The Announcers To Maintain The Radio Existence (Qualitative Descriptive Study Communication Strategy Of Pas FM Solo To Increase Working Quality Of The Annoucers To Maintain The Radio Existence), Paper: Communication Science Study Program, Faculty of Communication And Information Technology, Surakarta Muhammadiyah University. 2015. Communication strategy is a planning of an organization management in order to reach the goals that have been organized. The Communication Strategy itself is the combination between the communication planning and communication management to reach its goals. A mass medium, like a radio, has management structure, that is the management of announcing medium. Nowadays, the medium, like a radio, is getting rubbed down by other dominated media. Because the radio is mobile and it can be listened when the people are having activities, therefore, this kind of medium is still within most of the fun’s heart, especially the listeners’. Therefore, to maintain the total listeners, it needs the existence of management strategy, e. g. to sharpen the ability continuously and to increase the announcers’ quality. The subjects of this research were all persons who were involved in the ways of announcing process, starting from the top structure position of Pas FM Solo, that was the manager station, traffic or someone who was responsible with the announcing process, the producer who monitored and prepared the materials during the announcing, up to the announcers who announced the information which had been prepared. This research used the method of qualitative descriptive study. The descriptive study was used to deepen more the information of the subject studied. From this research, it was resulted that the communication strategy carried out by the management of Pas FM Solo and the announcers was by approaching himself to the announcers and continuously giving directives of the announcing techniques as a routine in order that the output quality of the announcers was always maintained, appropriate to the standard given by the producer. By so doing, the existence of Pas FM Solo was always existed in the hearts of the listeners. Keyword: Communication Strategy, Radio, Increasing the Announcers’ Quality, Qualitative Descriptive.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Communication Strategy, Radio, Increasing the Announcers’ Quality, Qualitative Descriptive. |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | Unnamed user with username l100100099 |
| Date Deposited: | 13 Jan 2016 03:58 |
| Last Modified: | 13 Oct 2021 06:34 |
| URI: | http://eprints.ums.ac.id/id/eprint/40256 |
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