Pengaruh Terpaan Konten Akun Instagram @Breakdown.Universe Terhadap Followers Dalam Pemenuhan Informasi Film

Nurfauzan, Muhammad Raihan and , Drs. Joko Sutarso, M. Si. (2024) Pengaruh Terpaan Konten Akun Instagram @Breakdown.Universe Terhadap Followers Dalam Pemenuhan Informasi Film. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to see how followers get movie information satisfaction after following the @breakdown.universe Instagram account. The method used in this research is an explanatory quantitative method which contains explanations or explanations. This study uses Uses and Gratification Theory with the concept of media exposure and user satisfaction. Research data were collected using a questionnaire distributed via Google Form. The population of this study was taken form the number of followers of the @breakdown.universe Instagram account as many as 143.000 followers and the number of respondent was 80 respondents who were calculated using the Yamane formula. The final results of this study indicate that the Media Exposure variable on the @breakdown.universe Instagram account affects followers in fulfilling movie information by 60,6% and there is 39,4% influence from other factors. There is a strong relationship between the Media Exposure variable and the Followers Satisfaction variable. The hypothesis result in this study is that H0 is rejected while Ha is accepted so that the Content Exposure of the breakdown.universe Instagram account has a positive and significant effect on followers in fulfilling movie information.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram, Media Exposure, User Satisfaction, Uses and Gratification Theory
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	MUHAMMAD RAIHAN NURFAUZAN
Date Deposited:	27 Aug 2024 03:42
Last Modified:	27 Aug 2024 03:42
URI:	http://eprints.ums.ac.id/id/eprint/127733

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