Dampak Penerapan Strategi Fundraising Terhadap Peningkatan Pengelolaan Dana Zakat (Studi Di Lazismu Surakarta)

Kurniawan, Fandi Rizki and , Yayuli, S.Ag., M.PI (2024) Dampak Penerapan Strategi Fundraising Terhadap Peningkatan Pengelolaan Dana Zakat (Studi Di Lazismu Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The main objectives of zakat fundraising include collecting funds, gathering donors, attracting sympathizers, building the institution's brand image, and ensuring the satisfaction of the muzakki (those who pay zakat). This research focuses on the fundraising strategies implemented by LAZISMU Surakarta. The fundraisers, consisting of the fundraiser and media staff, program division staff, and financial staff, work synergistically to enhance zakat collection and tap into its potential. The research employs a qualitative method by presenting actual information obtained from field research. The findings indicate that fundraising strategies are crucial for the sustainability of a zakat institution, collecting funds, expansion steps, moral and legal support, and the continued existence of muzakki. The implementation of direct and indirect strategies impacts the increase in public awareness of zakat, the availability of muzakki to provide direct feedback, enhanced public trust, the creation of personal and interactive connections, the establishment of two-way communication, increased awareness, motivation, and muzakki satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	zakat, fundraising, strategi
Subjects:	B Philosophy (General); Religion > BA Islamic > Hukum Ekonomi Islam B Philosophy (General); Religion > BA Islamic > Hukum Ekonomi Islam > Baitul maal Wat Tamwil(BMT)
Divisions:	Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User:	FANDI RIZKI KURNIAWAN
Date Deposited:	14 Aug 2024 02:36
Last Modified:	14 Aug 2024 02:36
URI:	http://eprints.ums.ac.id/id/eprint/126737

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