Perilaku Konsumtif Dalam Belanja Online Pada Mahasiswa Pendidikan Akuntansi Di Universitas Muhammadiyah Surakarta

Sulistyaningrum, Anggun and , Dr. M.C Asmawan, S.Pd., M.Pd (2024) Perilaku Konsumtif Dalam Belanja Online Pada Mahasiswa Pendidikan Akuntansi Di Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim of this research is to describe consumptive behavior in online shopping among accounting education students, find out the aspects that influence consumptive behavior in online shopping among accounting education students and describe how to overcome consumptive behavior in online shopping among accounting education students. This research uses a qualitative approach. Data collection through observation, interviews and documentation. The subjects in this research were five accounting education students at Muhammadiyah University, Surakarta. The techniques used in this research were data collection, data reduction, data presentation and conclusions. The results of this research show that 1) consumer behavior in students can be seen from their appearance or lifestyle such as usage style which is trending in the surrounding environment. 2) There are Aspects that influence the consumer behavior of accounting education students, namely social media. This is characterized by aspects that influence consumer behavior in online shopping, advertising, discounts on social media can influence students to buy the product, apart from that, good packaging can attract students to own the product. 3) The impact of consumer behavior on students is that the higher the desire to own an item, the higher the expenditure, resulting in waste among students. To overcome this waste by resisting the desire to buy something that does not suit your needs, making a long-term financial budget, and saving.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Perilaku Konsumtif, Mahasiswa, Belanja Online
Subjects:	L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ANGGUN SULISTYANINGRUM
Date Deposited:	08 Aug 2024 01:50
Last Modified:	08 Aug 2024 01:50
URI:	http://eprints.ums.ac.id/id/eprint/126124

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