Analysis of Porter's Five Forces at Galaxy Supermarket in Semarang Regency

Zoullanda, Mayvi and , Surya Jatmika, S.Pd, M.Pd. (2024) Analysis of Porter's Five Forces at Galaxy Supermarket in Semarang Regency. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

An excellent competitive strategy is undoubtedly needed to produce a favorable situation for the company. Companies commonly use 5 things to compete commonly known as porter's five forces. Porter's five forces model is a business analysis technique for monitoring competition between similar industries. The scope of the five forces of competition includes the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substance products, and competition in the industry. This study aims to describe the application of porter's five forces analysis for competitive strategy and identify the inhibiting factors of the application of the competitive strategy of Galaxy Supermarket in Semarang Regency. This research applies the descriptive qualitative method by utilizing interview, documentation, and observation techniques, and then the data is verified by triangulation of sources and methods. The results showed that the threat of substitute products and the bargaining power of buyers were considered high. This can be used to implement further strategies in order to compete in similar businesses.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Porter's five forces, retail venture
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	MAYVI ZOULLANDA
Date Deposited:	28 Feb 2024 03:13
Last Modified:	28 Feb 2024 03:14
URI:	http://eprints.ums.ac.id/id/eprint/122350

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