Pengaruh Promosi, Harga Dan Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Usaha Roti Family Bakery Di Dukuh Sudut, Desa Bulakrejo, Kecamatan Sukoharjo)

Anggraini, Lufti Amira and , Moh. Chairil Asmawan, SE., M.Pd (2023) Pengaruh Promosi, Harga Dan Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Usaha Roti Family Bakery Di Dukuh Sudut, Desa Bulakrejo, Kecamatan Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The Family Bakery bread business located in Dukuh Angle, Bulakrejo Village, Sukoharjo is a form of micro, small and medium enterprise (MSME). As a business actor, of course you will face business competition, both large scale business actors and small business actors (home industry), as is the case in the Roti Family Bakery home industry. Roti Family Bakery is a home industry that operates in the field of making bread and marketing it. The aim of this research is to examine whether promotion, price and service quality influence customer satisfaction at Roti Family Bakery Sukoharjo. This research method is quantitative with a survey design. The population of this study was 160 family bakery customers. The sample uses the Linkert formula with a total of 61 samples. The sampling technique uses a random probability sampling system. The data analysis technique uses Multiple Regression analysis with the help of the SPSS 25 application. Research Results: 1. Promotion has a significant effect on customer satisfaction at Roti Family Bakery Sukoharjo, this is proven by research results which show a significance value of 0.00<0.05, 2. Price does not has a significant effect on customer satisfaction at Roti Family Bakery Sukoharjo, this is proven by research results which show a significance value of 0.829<0.05, 3. Service quality has a significant effect on customer satisfaction at Roti Family Bakery Sukoharjo, this is proven by research results that shows a significance value of 0.00<0.05, 4. Price Promotion and Service Quality simultaneously have a significant effect on customer satisfaction at Roti Family Bakery Sukoharjo, this is proven by research results which show a significance value of 0.00<0.05.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Promosi, Harga, Kualitas Pelayanan, Kepuasan Pelanggan, Family Bakery
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	LUFTI AMIRA ANGGRAINI
Date Deposited:	27 Nov 2023 00:57
Last Modified:	23 Dec 2023 06:45
URI:	http://eprints.ums.ac.id/id/eprint/118932

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