Muttaqin, Muhammad Azhar and , Dr. Imron Rosyadi M.Ag and , Dr. Isman, S.H.I., S.H., M.H (2023) Tahlil Akhlaqiyatil A'maal At-Tijariyah fil Islam wa Atsaruha fil Hukmi (Diraasah Aqdu Khidmati Taswir Goiru Mahdudah wa Daf'uhaa Kamaa Turiid fi Kayyisa Home Studio Bogor). Thesis thesis, Universitas Muhammadiyah Surakarta.
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Abstract
One of the effects of the competitive price reduction for photography services is the emergence of a new concept, this concept is “pay-what-you-wish”. This thesis aims to explore the implementation of photography activities at Kayyisa Home Studio and analyze it from the perspective of Business Ethics in Islam. In this research, the author employs a qualitative descriptive methodology. Among the findings of this study is that the application of the "pay-what-you-wish" photo concept at Kayyisa Home Studio entails providing customers the opportunity to take unlimited photos within a 30-minute time frame, utilizing a selfie studio approach that involves customers using a remote control to operate the camera, enabling them to capture photos on their own whenever they are ready. Moreover, the "pay-what-you-wish" concept at Kayyisa Home Studio involves setting a minimum price that customers are required to pay, rather than an absolute "pay-what-you-wish" arrangement. The studio's use of this concept in their marketing communication is not intended to deceive customers, but rather to capture the attention of those interested in photography services offered by Kayyisa Home Studio. The execution of photography activities at Kayyisa Home Studio, as viewed through the lens of Business Ethics in Islam with the adoption of the "pay-what-you-wish" photo concept, aligns with Islamic principles and is permissible in its application. Keywords: Akhlaq, Business Ethics, Photo, Photography.
| Item Type: | Thesis (Thesis) |
|---|---|
| Uncontrolled Keywords: | الأخلاق، الأعمال التجارية، التصوير، الفوتوغرافيا |
| Subjects: | B Philosophy (General); Religion > BA Islamic > Hukum Ekonomi Islam |
| Divisions: | Fakultas Pasca Sarjana > Magister Hukum Ekonomi Syariah |
| Depositing User: | Unnamed user with username o200210030 |
| Date Deposited: | 30 Aug 2023 01:30 |
| Last Modified: | 30 Aug 2023 01:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/117038 |
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