Analisis Kesiapan Humanware Pada Proses Alih Teknologi Dalam Pemanfaatan Media Sosial Instagram Terpopuler Di Kota Surakarta

Susanti, Nunung and , Mila Faila Sufa, S.T., M.T. (2023) Analisis Kesiapan Humanware Pada Proses Alih Teknologi Dalam Pemanfaatan Media Sosial Instagram Terpopuler Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The digital native generation is very aggressive in social media. One of the popular social media today is Instagram, apart from getting various information, Instagram has developed into a digital marketing tools. Social media Instagram is very dependent on the availability of quality human resources ready to face any changes including the development of further business management. However, in its implementation, it still faces many obstacles in adopting current technology. The identified barriers include limited digital tools, a workforce with less digital skills or problems with media features that are continuously being developed by service providers and account owners of these Instagram accounts. Owners of Instagram accounts must be more observant in capturing the needs of the digital native generation by taking innovative steps in line with the new features offered by developers. This study uses the Delphi method as a way to compile how the level of humanware readiness is related to the process of technology transfer in the use of the most popular Instagram social media within the scope of the city of Surakarta. Measuring the level of humanware readiness in using the most popular Instagram social media in Surakarta City for the readiness of the technology transfer process in this study showed a result of 2.4886. The supporting criterion for the humanware aspect that shows the highest score is the Orientation for Performing Efficiency with a result of 0.2146, while the lowest criterion for the result is 0.1232 on the Time Orientation criterion.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Humanware, Teknologi, Digital Native, Instagram, Delphi
Subjects:	H Social Sciences > HE Communications > HE4 Social Media T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	NUNUNG SUSANTI
Date Deposited:	26 Aug 2023 03:15
Last Modified:	26 Aug 2023 03:15
URI:	http://eprints.ums.ac.id/id/eprint/116961

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