Analisis Pengaruh Minat Mahasiswa Terhadap Penggunaan E-money Dana Menggunakan Model Theory Of Planned Behavior (Tpb) (Studi Kasus Pada Mahasiswa Prodi Akuntansi Universitas Muhammadiyah Surakarta)

Zakky, Burhanudin and , Kurnia Rina Ariani, S.E., Ak., M.Acc (2023) Analisis Pengaruh Minat Mahasiswa Terhadap Penggunaan E-money Dana Menggunakan Model Theory Of Planned Behavior (Tpb) (Studi Kasus Pada Mahasiswa Prodi Akuntansi Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

DANA stands for Indonesian Digital Wallet which is a service application from a startup that has been registered with OJK in the fintech sector. DANA itself is a mobile payment application with an open platform concept, developed by a start-up with an Indonesian legal entity. DANA's focus is only on payment system providers that can be used by many parties, including movie tickets, e-commerce, and transportation. Developments that occur in the financial sector are certainly very influential for students where one of the available fintech services is mobile payment. The digital world not only gives rise to great opportunities and benefits but also many risks that are taken into consideration in business continuity and organizational credibility. This research was conducted to find out how much interest students have in using the DANA application. Student interest itself can be influenced by attitudes, subjective norms, and individual perceptual behavior. This research was conducted based on the descriptive method with a quantitative approach. Descriptive approach is a method in researching to make descriptions, drawings or drawings in a systematic, factual and accurate manner regarding the facts, nature and relationships between the phenomena being investigated. Based on the research objectives, this type of research is explanatory research. Sampling was carried out using Purposive Random Sampling technique by distributing questionnaires via Google Form to Accounting Study Program Students. The results of the research show that the supporting factors of the dependent variable or variable of Interest in Use are subjective attitudes and norms. If this variable increases, it will increase interest in using E-Money DANA for students of the Accounting Study Program, Muhammadiyah University of Surakarta. Meanwhile, the control variable of perceived behavior in this study has no significant effect on the Interest in Using E-Money Funds in Accounting Study Program students at the Muhammadiyah University of Surakarta.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Keywords: DANA, Student Interests, Attitudes, Subjective Norms, Perceptual Behavior Control
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	BURHANUDIN ZAKKY
Date Deposited:	21 Aug 2023 06:46
Last Modified:	21 Aug 2023 06:46
URI:	http://eprints.ums.ac.id/id/eprint/116578

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