Analisis Potensi Dan Pengembangan Obyek Wisata Di Kecamatan Polanharjo Kabupaten Klaten Tahun 2022

Putri, Rinneke Hanny Muryono and , Dra, Umrotun, M.Si (2023) Analisis Potensi Dan Pengembangan Obyek Wisata Di Kecamatan Polanharjo Kabupaten Klaten Tahun 2022. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Polanharjo District has abundant tourism potential which makes the area a tourist destination for tourists, especially its water tourism destinations such as fishing, pennant and springs. Judging from the potential of tourism objects in this sub-district, of course there are still several factors that become obstacles or supporters of the tourism object itself. This research was conducted to find out how the development of the potential of these tourism objects and to find out the extent of the development being carried out. The purpose of the analysis of this research is to (1) Obtain information about the potential of tourism objects in Polanharjo District and (2) To conduct an analysis of the direction of developing tourism objects in Polanharjo District. This study used a survey method which was then analyzed and strengthened with secondary data and SWOT analysis. Based on the results of the research and discussion of each research object, it shows that Umbul Ponggok and Umbul Cokro have high tourism potential from both the internal and external sectors. Meanwhile, the Umbul Manten has medium potential and the Umbul Sigedhang Kapiler has low potential. According to the results of the analysis, tourism objects that have high potential are due to the high number of tourists or visitors at these objects as well as the existence of supporting infrastructure such as strategic location and easy accessibility for tourists to pass. As for tourism objects that have moderate or low potential, this is due to the minimal number of tourists, less strategic location and poor accessibility resulting in a lack of interest from tourists to visit. According to the results of the SWOT analysis conducted, the tourism object development strategy is to maintain the existing strategy and then innovate so that the development of these tourism objects can continue. Existing strategies such as promoting tourism on social media or mass media, then bringing in brand ambassadors to promote the tourism village, improving existing infrastructure and facilities and ensuring the accessibility of tourist objects so that they remain in good condition and easy to access. With this development strategy, of course, it will be able to increase the potential and increase the interest of tourists to come to these tourist attractions.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: tourism potential, tourism object and tourism development strategy
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Fakultas Geografi > Geografi
Fakultas Geografi > Geografi
Fakultas Geografi > Geografi
Depositing User: RINNEKE HANNY MURYONO PUTRI
Date Deposited: 15 Aug 2023 06:48
Last Modified: 15 Aug 2023 06:48
URI: http://eprints.ums.ac.id/id/eprint/115664

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