Upaya Peningkatan Kreativitas SDM dan Penerapan Teknologi terhadap Perkembangan UMKM Pasca Pandemi Covid-19

Fahrurazi, Muhammad and , Lukman Hakim, S.E., M.Si (2023) Upaya Peningkatan Kreativitas SDM dan Penerapan Teknologi terhadap Perkembangan UMKM Pasca Pandemi Covid-19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to investigate the factors contributing to the development of Zee.Solocake, a micro, small, and medium enterprise (MSME), in the post-COVID- 19 pandemic period. A qualitative descriptive method was employed, using a case study approach. Data were collected through triangulation, and the data analysis followed an inductive/qualitative approach. The findings of the research indicate that the post-pandemic development of Zee.Solocake can be attributed to several factors: (1) the owner's awareness of the importance of enhancing the creativity of human resources through workshops, training, and trial and error; (2) the selection of competent human resources in their respective fields; (3) the utilization of social media for sales processes and understanding social media trends, along with the selection of human resources who are familiar with the characteristics of social media; (4) the adoption of e-commerce platforms, such as GoJek, as intermediaries for sales, enabling the MSME to sustain and grow in the post-COVID-19 pandemic era; and (5) effective communication among the human resources within Zee.Solocake. In conclusion, this research provides insights into the factors contributing to the development of Zee.Solocake as an MSME in the post-pandemic period. The findings can serve as a guide for other MSMEs in facing the economic challenges in the aftermath of the COVID-19 pandemic.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	MSMEs, post covid-19 pandemic. Technology, human resources creativity
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD281 Manajemen SDM
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD FAHRURAZI
Date Deposited:	14 Aug 2023 03:24
Last Modified:	14 Aug 2023 03:24
URI:	http://eprints.ums.ac.id/id/eprint/115336

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