Pengaruh Word Of Mouth, Harga, dan Kualitas Produk Pada Keputusan Pembelian All New Honda Scoopy

Ayu, Choiriesa Ane Nova and , Dr. Edy Purwo Saputro, S.E., M.Si (2023) Pengaruh Word Of Mouth, Harga, dan Kualitas Produk Pada Keputusan Pembelian All New Honda Scoopy. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study was conducted for the purpose of analyzing the effect of word of mouth, price, and product quality on consumer buying decisions for the All New Honda Scoopy. This research is a type of associative research with a quantitative approach. In this study, the population is residents of Surakarta and Sukoharjo who have met the requirements. The number of respondents in this study were 100 people. The data used in this study are primary data with a 5 Likert scale measurement scale. The data obtained is processed and analyzed using SPSS version 25. This study shows the results, word of mouth has a positive effect on buying decisions, price has a positive effect on buying decisions, and product quality has a positive effect on buying decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	word of mouth, price, product quality, buying decision, purchasing decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	CHOIRIESA ANE NOVA AYU
Date Deposited:	14 Aug 2023 04:47
Last Modified:	14 Aug 2023 04:47
URI:	http://eprints.ums.ac.id/id/eprint/115330

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