Pengaruh Promosi, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Roti Boy

Febiola, Nova Vinky and , Dr. Edy Purwo Saputro, S.E., M.Si (2023) Pengaruh Promosi, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Roti Boy. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (698kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (928kB)
	PDF (Bab I) BAB I.pdf Download (93kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (106kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (201kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (127kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (54kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (186kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (404kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (261kB) | Request a copy

Abstract

This study was made to analyze the effect of promotion, price and service quality on the purchasing decisions of Roti Boy consumers. This research is included in associative research. The method used in this research is quantitative. The population and sample of this study were students at the Muhammadiyah University of Surakarta who had purchased products at Roti Boy who met the requirements as a sample in this study, 100 people. The measurement scale in this study is 5 likert. The data analysis used was SPSS version 25. The results of the data analysis in this study showed that promotion had a positive and significant effect on purchasing decisions, price had a negative and significant effect on purchasing decisions, service quality had a positive and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Promotion, Price, Service Quality, Purchasing Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NOVA VINKY FEBIOLA
Date Deposited:	26 Jan 2023 07:47
Last Modified:	26 Jan 2023 07:47
URI:	http://eprints.ums.ac.id/id/eprint/107463

Actions (login required)

View Item