Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Fore Coffee Di Surakarta

Safitri, Nurul Kurnia and , Dr. Edy Purwo Saputro, S.E,. M.Si (2023) Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Fore Coffee Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price and promotion on consumer purchasing decisions of Fore Coffee in Surakarta. The method used in this study is quantitative method. The population in this study were students at Muhammadiyah University of Surakarta. The sampling technique used in this study is purposive sampling with a total of 100 respondents according predetermined criteria. The source of data used in this study is primary data and data collection mtehods using questionnaires. The data analysis tool used is SPSS version 22. The results of the analysis in this study indicate that product quality has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, price, promotion, purchase decisions.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NURUL KURNIA SAFITRI
Date Deposited:	26 Jan 2023 04:04
Last Modified:	26 Jan 2023 04:04
URI:	http://eprints.ums.ac.id/id/eprint/107444

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