Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Minat Beli Daster (Studi pada Konsumen Toko Ala Alhani Sragen)

Rahmawati, Rahmawati and , Kusdiyanto, SE., M.Si (2023) Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Minat Beli Daster (Studi pada Konsumen Toko Ala Alhani Sragen). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality and service quality on buying interest in negligee (study on Ala Alhani Shop Consumers, Sragen). This research is included into quantitative research. The population of this research is the customer of Ala Alhani Sragen Shop. The samples collected in this study were 100 respondents. The sample selection technique is using purposive sampling where the sample is determined based on certain criteria. The data used is primary data where the data is obtained from the answers of respondents through the questionnaire that has been given. SPSS is used in research as an analytical tool. The results of this study indicate that (1) product quality has a positive and significant effect on purchase intention, (2) service quality has a significant effect on purchase intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Quality, Service Quality, Purchase Intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RAHMAWATI
Date Deposited:	21 Jan 2023 04:04
Last Modified:	21 Jan 2023 04:04
URI:	http://eprints.ums.ac.id/id/eprint/107339

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