Pengaruh Kepercayaan, Persepsi Manfaat, Dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli Di Toko Online (Studi Empiris Terhadap Mahasiswa Di Universitas Muhammadiyah Surakarta)

Cahyani, Astrid Dwi and , Sri Padmantyo, SE, MBA (2022) Pengaruh Kepercayaan, Persepsi Manfaat, Dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli Di Toko Online (Studi Empiris Terhadap Mahasiswa Di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of trust, perception of benefits, and perception of ease of use on buying interest in online stores. The population and samples in this study were people who had made online purchases in online stores and the number of respondents as a sample in this study was 150 people. The data source used in this study is primary data. The method of data collection by using questionnaires. Data analysis using SPSS 25. The results of the analysis show that trust has a significant effect on buying interest, the perception of benefits has a significant effect on buying interest, and the perception of ease of use has a significant effect on buying interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Trust, Perception of Benefits, Perception of Ease of Use, Interest in buying
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ASTRID DWI CAHYANI
Date Deposited:	10 Aug 2022 16:26
Last Modified:	10 Aug 2022 16:26
URI:	http://eprints.ums.ac.id/id/eprint/103397

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