Pengaruh Kinerja Saluran Distribusi, Orientsi Pasar dan Kualits Produk Terhadap Kinerja Pemasaran dengan Inovasi Sebagai Variabel Mediasi (Studi Pengrajin Batik di Kampung Batik Laweyan, Surakarta)

Yuniar, Faida Wazna and , Dr. Muzakar Isa, SE, MSi (2022) Pengaruh Kinerja Saluran Distribusi, Orientsi Pasar dan Kualits Produk Terhadap Kinerja Pemasaran dengan Inovasi Sebagai Variabel Mediasi (Studi Pengrajin Batik di Kampung Batik Laweyan, Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the performance of the detribus channel, oteta par, product quality on market performance median by Populan products and the sample in this study were bank craftsmen in Batik Laweyan village, Surakarta, and the number of respondents as samples in this study were 90 respondents. Data collection method using a questionnaire. Data analysis technique using SEM (Structural Equation Modeling) has a component or variance, namely Partial Least Square (PLS) Ham! malis in the research found that the distribution factor performance variable had a significant positive effect on mova The orimta paur variable had a significant effect on mova Product quality variables had a positive and significant effect on vas Variable distribution channel performance had a pestive and significant effect on marketing performance Variable market oristan had an effect on marketing performance Variable Product quality has a positive and positive effect on marketing performance. Hand, Mora variable, has a significant effect on marketing performance. The media consumption of Bawa mas can mediate significantly between distribution channel performance and marketing performance. marketing. The media thing is that movan can be a separate pond and the difference between product quality and marketing performance

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Distribution Performance, Market Orientation, Product Quality, Innovative Product and Marketing Performance
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAIDA WAZNA YUNIAR
Date Deposited:	12 Aug 2022 03:00
Last Modified:	12 Aug 2022 03:00
URI:	http://eprints.ums.ac.id/id/eprint/103381

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