Pamungkas, Tetuko Nurachman and , Drs. Suyatmin Waskito Adi, M.Si. (2022) Pengaruh Kualitas Layanan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Online (Studi Kasus Pada Beberapa Konsumen Gojek Di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Internet is very important in human life. Individuals can obtain and transmit information easily. Internet media is no exception to be the target of entrepreneurs. Communication media, one of the internet media, can be used to support certain business activities of the company. Seeing promising internet-based business opportunities, makes business people do a combination of internet and transportation. One of the companies that pioneered online application-based transportation services is Go-Jek, which provides online motorcycle taxi services. Ojek online is an online-based delivery service that can be ordered anywhere and anytime via the Go-Jek application. The purpose of this study was to test whether service quality, price and promotion affect Go-Jek Surakarta customer satisfaction. The research method uses the explanatory method. The population is the number of non-permanent customers of Go-Jek's online transportation service in Surakarta, which is an unlimited population. The sample was taken using the Lemeshow formula, because the population is infinite (infinite population), so that a sample of 100 people is obtained. The sampling technique used Purposive sampling. The data analysis technique used multiple regression. The results of the study are: (1) Service quality has a significant effect on Jo-Gek customer satisfaction in Surakarta (p 0.005). (2) Price has no significant effect on Jo-Gek customer satisfaction in Surakarta (p = 0.880). (3) Promotion has no significant effect on Jo-Gek's customer satisfaction in Surakarta (p = 0386).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Kualitas layanan, Harga, Promosi, Kepuasan Pelanggan, Go-Jek. |
| Subjects: | B Philosophy (General) > B Philosophy (General) L Education > L Education (General) T Technology > T Technology (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | TETUKO NURACHMAN PAMUNGKAS |
| Date Deposited: | 15 Aug 2022 04:36 |
| Last Modified: | 15 Aug 2022 04:36 |
| URI: | http://eprints.ums.ac.id/id/eprint/103334 |
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