Pengaruh Kepercayaan Merek, Komitmen Merek, Dan Citra Merek Terhadap Loyalitas Merek Sepeda Motor Yamaha Nmax

Prakosa, Bagas and , Drs. Wiyadi, M.M., Ph.D. (2022) Pengaruh Kepercayaan Merek, Komitmen Merek, Dan Citra Merek Terhadap Loyalitas Merek Sepeda Motor Yamaha Nmax. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand trust, brand commitment and brand image on brand loyalty with a case study of students at Muhammadiyah University of Surakarta. The sample in this study amounted to 130 respondents. This research is a type of quantitative research. The type of data used in this study is primary data by using a questionnaire using a Likert measurement scale. The data analysis technique of this research uses multiple linear regression with SPSS version 25 program. The results of this study indicate that brand trust, brand commitment and brand image partially have a positive and significant influence on brand loyalty of Yamaha NMAX motorcycles. The three independent variables simultaneously have a positive and significant influence on brand loyalty of the Yamaha NMAX motorcycle brand.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand Trust, Brand Commitment, Brand Image, Brand Loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAGAS PRAKOSA
Date Deposited:	08 Aug 2022 08:09
Last Modified:	08 Aug 2022 08:10
URI:	http://eprints.ums.ac.id/id/eprint/102957

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