Analisis Faktor-Faktor Yang Mempengaruhi Loyalitas Pada Pembelian Online Di Shopee (Studi Empiris: Pengguna Shopee Di Solo Raya)

Febriyani, Meliana and , Soepatini, S.E.,M.Si.,Ph.D (2022) Analisis Faktor-Faktor Yang Mempengaruhi Loyalitas Pada Pembelian Online Di Shopee (Studi Empiris: Pengguna Shopee Di Solo Raya). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of (perceived ease of use, perceived usefulness, E-satisfaction, E-loyalty) on shopee users at Solo Raya. With a sample of 85 respondents, method of data collection using questionnarie and processed using Partial Lest Square (PLS). The data analysis used in this study includes Validity test, Reliability test, Multicollinearity test, Coefficient Determination (R2), Goodness test, and Hypothesis testing (t test and inner effect). The results show that first, there are five accepted hypotheses, namely perceived ease of use of perceived usefulness, perceived ease of use of e-satisfaction, perceived usefulness of e-loyalty, e- satisfaction of e-loyalty, and perceived ease of use of e-loyalty. Second, there are one hypotheses that not accepted that is perceived usefulness to e-satisfaction..

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	perceived ease of use, perceived usefulness, e-satisfaction, and e-loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MELIANA FEBRIYANI
Date Deposited:	09 Aug 2022 01:11
Last Modified:	09 Aug 2022 01:11
URI:	http://eprints.ums.ac.id/id/eprint/102936

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