Pengaruh Gaya Hidup, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Argo Loro Kopi Boyolali

Arifin, Doni and , Dra. Wafiatun Mukharomah, M.M. (2022) Pengaruh Gaya Hidup, Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Argo Loro Kopi Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aims to determine the effect of lifestyle, price, and service quality on purchasing decisions at Argo Loro Kopi Boyolali. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. The result in this study indicate that lifestyle has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and service quality has a significant and positive effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	lifestyle, price, service quality, purchasing decisions
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DONI ARIFIN
Date Deposited:	08 Aug 2022 02:03
Last Modified:	08 Aug 2022 02:03
URI:	http://eprints.ums.ac.id/id/eprint/102827

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