Analisis Pengaruh Kualitas Produk, Citra Merek, Kualitas Pelayanan Dan Harga Terhadap Minat Beli Ulang Hijab Raqumi

Ardiansyah, Zulfikar Hafis and , Soepatini, M.Si. Ph.D (2022) Analisis Pengaruh Kualitas Produk, Citra Merek, Kualitas Pelayanan Dan Harga Terhadap Minat Beli Ulang Hijab Raqumi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, brand image, service quality and price to repurchase Hijab Raqumi. The population in this study were consumers of Raqumi hijab products with a sample of 100 respondents. Data collection techniques through the distribution of questionnaires. Data analysis in this study used Smart PLS version 3.0. The sampling technique in this study uses purposive sampling and data testing techniques used in this study include the outer model consisting of convergent validity, discriminant validity, composite reliability, Cronbach's alpha and multicollinearity tests as well as the inner model consisting of coefficient determination, goodness of fit, effect size test (f^2), and hypothesis testing. The results of this study indicate that product quality, brand image and service quality has no significant effect on repurchase, and price significant effect on repurchase.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, brand image, service quality, and price repurchase hijab raqumi.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ZULFIKAR HAFIS ARDIANSYAH
Date Deposited:	06 Aug 2022 03:30
Last Modified:	06 Aug 2022 03:30
URI:	http://eprints.ums.ac.id/id/eprint/102723

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