Fermalani, Chornelia Riza and , Dr. Sapta Mei Budiyanto, M.Pd (2022) Peran Aplikasi Go-Food Sebagai Media Penjualan Online (Studi Kasus Seblak Bloom Aye Klaten). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the role of the go-food application that is used as an online sales medium in Seblak Bloom Aye Klaten. This study uses a qualitative type, with a case study design. The research subject is the owner of the Seblak Bloom Aye stall in Klaten and his employees and the object of the research is the role of the go-food application as an online sales medium. Data collection techniques: interviews, observation and documentation. The data validity technique is triangulation, the data analysis technique uses data reduction, data display, and conclusion. The results of the study show that the role of the Go-Food application as a sales medium can increase sales at the Seblak Bloom Aye Klaten stall, and also the Seblak Bloom Aye Klaten stall to get the convenience of delivery order services so that the Seblak Bloom aye Klaten owner does not need to spend more to deliver food to customers. And by using the Go-Food application as a sales medium, customers also get convenience in ordering food without having to leave the house so that it saves time, energy and also costs. So the Role of the Go-Food Application as an Online Sales Media (Case Study of Seblak Bloom Aye Klaten) states a significant result on the sale of Seblak Bloom Aye Klaten.
Item Type: | Thesis (Skripsi) |
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Uncontrolled Keywords: | Go-Food, Online, Sales Media |
Subjects: | L Education > LC Special aspects of education > LC5301 Economic Education |
Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
Depositing User: | CHORNELIA RIZA FERMALANI |
Date Deposited: | 05 Aug 2022 07:22 |
Last Modified: | 21 Sep 2022 07:22 |
URI: | http://eprints.ums.ac.id/id/eprint/102421 |
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