Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Minat Beli Ulang Nevada (Studi Empiris Pada Mahasiswa Universitas Muhammadiyah Surakarta)

Rahmawati, Yesi and , Dr. Soepatini, S.E., M.Si., Ph.D (2022) Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Minat Beli Ulang Nevada (Studi Empiris Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality and sales promotion on Nevada repurchase intention. The population and sample of this study were students of the Universitas Muhammadiyah Surakarta in this study as many as 105 respondents. The data collection method used a questionnaire and processesd using Partial Last (PLS). The analysis used in this study instrument testing, Goodness of Fit (GoF) test and hypothesis testing. The results showed the influence od product quality had a positive and significant effect on repurchase intention. Sales promotion has a positive and significant effect on repurchase interest. Product quality and sales promotion have a positive and significant effect on repurchase interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Quality Product, Sales Promotion, Repurchase Interest
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YESI RAHMAWATI
Date Deposited:	07 Jul 2022 02:39
Last Modified:	07 Jul 2022 02:39
URI:	http://eprints.ums.ac.id/id/eprint/101260

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