Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Iphone Tahun 2021

Raditya Safitri, Alifia and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Iphone Tahun 2021. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study aimed at analyzing the influence of brand image, price and product quality on the iPhone purchase. The population and sample of the study were students of Muhammadiyah University of Surakarta. The number of sample in this study was 100 respondents. The data source used was primary data. The technique of collecting data used was questionnaire. Data were analyzed by using SPSS 26. Result of the analysis of the study showed that brand image had no influence significantly on purchasing decision, price influenced significantly on the purchasing decision, and product quality influenced significantly on purchasing decision.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand Image, Price, Product Quality, Purchasing Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALIFIA RADITYA SAFITRI
Date Deposited:	04 Jul 2022 03:39
Last Modified:	04 Jul 2022 03:39
URI:	http://eprints.ums.ac.id/id/eprint/101191

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