Pengaruh Brand Attachment Dan Perceived QualityTerhadap Niat Pembelian Kembali Produk Scarlett Whitening Dengan Brand Attitude Sebagai Variabel Intervening

Putri, Erika Pratiwi and , Dra.Mabruroh, M.M. and , M.Farid Wajdi, MM.PhD (2022) Pengaruh Brand Attachment Dan Perceived QualityTerhadap Niat Pembelian Kembali Produk Scarlett Whitening Dengan Brand Attitude Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The research entitled "The Effect of Brand Attachment and Perceived Quality on Intention to Buy Back Scarlett Whitening Products with Brand Attitude as an Intervening Variable". The purpose of the study was to analyze the effect of brand attachment and perceived quality on repurchase intentions with brand attitude as an intervening variable. The sample used in this study were Scarlett Whitening skincare users who live in Surakarta City as many as 255 respondents. This research uses Structural Equation Modeling (SEM) analysis method with Partial Least Square (PLS) using SmartPLS 3.0. The results of the analysis of this study indicate that (1) Brand attachment has a significant positive effect on brand attitude; (2) Brand attachment has a significant positive effect on repurchase intention; (3) Brand attitude has a significant positive effect on repurchase intention; (4) Brand attachment has a significant positive effect on repurchase intention mediated by brand attitude; (5) Perceived quality has a significant positive effect on brand attitude; (6) Perceived quality has a significant positive effect on repurchase intentions; (7) Perceived quality has a significant positive effect on repurchase intentions mediated by brand attitude.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand attachment, Brand attitude, Niat pembelian kembali
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ERIKA PRATIWI PUTRI
Date Deposited:	08 Aug 2022 02:51
Last Modified:	08 Aug 2022 02:51
URI:	http://eprints.ums.ac.id/id/eprint/101185

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