Kinerja Bisnis Pada Pengrajin Kayu Jati Di Kawasan Industri Dan Kerajinan Kayu Jati Di Jepon Blora

Destiyanti, Berliana and , Rochman Hadi Mustofa, S.Pd., M. Pd (2022) Kinerja Bisnis Pada Pengrajin Kayu Jati Di Kawasan Industri Dan Kerajinan Kayu Jati Di Jepon Blora. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the dimensions of the business strategy of teak wood craftsmen in the industrial area and teak wood crafts in Jepon Blora. This research method uses a qualitative approach with a case study design. This research was conducted in the teak wood industry and craft area in Jepon, Blora, at Cepu–Blora street, Ngawen, Karangpace, Jepon, Blora Regency, Central Java. The object of research is teak wood craftsmen in the industrial area and teak wood crafts in Jepon Blora, while the subjects or informant persons are teak wood craftsmen in the industrial area and teak wood crafts in Jepon Blora. This study using primary data. The data collection technique carried out by the researcher was an in-depth interview technique, namely by digging in-depth information about the strategy for improving the business performance of finished wood craftsmen in the industrial area and teak wood crafts in Jepon Blora. The data analysis used in this study is the Analysis Interactive Model from Miles and Huberman (2007), namely data collection, data reduction, data display and drawing conclusions or verification. The results in this study can be concluded that the business strategy of teak wood craftsmen in the industrial area and teak wood crafts in Jepon Blora is carried out by applying a combination of marketing through online media, business partners, and resellers. Meanwhile, the dimensions of the business strategy of teak wood craftsmen in the Industrial area and teak wood crafts in Jepon Blora included: Innovation Strategy, Marketing Differentiation, Breadth Strategy, and Cost Control Strategy.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Marketing Strategy, Dimensions of Business Strategy, Wood Craft Industry
Subjects:	H Social Sciences > HC Economic Development H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	BERLIANA DESTIYANTI
Date Deposited:	21 May 2022 08:05
Last Modified:	14 Sep 2022 07:50
URI:	http://eprints.ums.ac.id/id/eprint/100349

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